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Missouri voters approved legal mobile and retail sports betting wagering, permitting regulated books to take bets next year.

The sports betting tally measure gone by a slim majority early Wednesday morning after more than 2.9 million votes were counted.

Seven of the 8 states bordering Missouri allow mobile or retail sportsbooks. That includes Kansas and Illinois, which split the Kansas City and St. Louis metro areas with Missouri, respectively.

Missouri is the 39th state to authorize legal sportsbooks and the 31st to green light statewide mobile sports betting. It is the only state to approve sports betting wagering this year.

" Missouri has a few of the very best sports betting fans worldwide and they revealed up huge for their favorite groups on Election Day," Bill DeWitt III, president of the St. Louis Cardinals, said in a statement. "On behalf of all six of Missouri's expert sports betting franchises, we wish to thank the Missouri voters who made their voices heard by authorizing Amendment 2. This historical vote makes Missouri the 39th state to legislate sports betting and ensures we no longer lose valuable tax income to our surrounding states. Most importantly, the passage of Amendment 2 means a new, dedicated, irreversible financing stream for Missouri class."
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Missouri sports betting next steps

Voter approval indicates up to 14 mobile sportsbooks might start accepting bets next year. It is not likely all 14 offered licenses are utilized.
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DraftKings and FanDuel financed almost every dollar of the "yes" project and will undoubtedly use to take bets in the Show Me State. They will likely each pursue the 2 "untethered" licenses offered without needing to partner with a Missouri brick-and-mortar casino or sports betting group (and pay an accompanying charge).

Six licenses are offered to each Missouri gambling establishment operator, respectively. Caesars, despite opposing the ballot step, will likely use its license to launch the Caesars mobile sportsbook. Penn Entertainment, which handles ESPN Bet, and Bally's (Bally Bet) will also likely introduce their particular books.

The other 3 operators are Boyd Gaming, Century Casino, and Affinity Interactive. It stays uncertain if they will introduce mobile sportsbooks.

The staying 6 licenses are reserved for each of the major expert sports betting teams that play home video games in Missouri: MLB's Kansas City Royals and Cardinals, the NFL's Kansas City Chiefs, NHL's St. Louis Blues, MLS' St. Louis City SC and the NWSL's Kansas City Current. The sports betting companies were amongst the most popular proponents of the ballot step.
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Together with DraftKings, FanDuel and Caesars, Missouri bettors ought to expect other leading national brand names including BetMGM, bet365, BetRivers and Fanatics to seek market gain access to.

Launch possibility tiers IF Missouri voters authorize sports betting wagering:

Guarantees: FanDuel, DraftKings Locks: BetMGM, Bally Bet Likely: Fanatics, bet365, ESPN BET Are Already Reside In Illinois, So Yeah(?): BetRivers, Hard Rock, Circa Opposed Referendum But Still Might: Caesars
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Missouri's tally procedure permits every Missouri gambling establishment to open retail sportsbooks on their particular homes. Most if not all 13 gambling establishments managed by the six gambling establishment operators are expected to open in-person wagering options such as wagering kiosks and possibly committed, full-service sportsbooks.

The six sports betting groups can likewise open in-person sportsbooks within or adjacent to their respective home playing places. Missouri will join Illinois, Maryland, Arizona, Connecticut, and Washington, D.C. amongst jurisdictions that permit in-stadium retail sportsbooks.

The language around the tally measure requires the first certified sportsbooks to begin accepting wagers by Dec. 1, 2025. Operators will likely deal with regulators to go live before kick-off of the fall 2025 football season, continually books' most financially rewarding time of the sports betting calendar.

Missouri sports betting wagering background

The effective Missouri sports betting wagering campaign comes despite millions in financing opposing the measure from one of the state's largest stakeholders.
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Caesars invested countless dollars to defeat the measure. In most other states that connect online sports betting wagering with a state's brick-and-mortar gambling establishments, an operator is given at least one license per managed home.

Because scenario in Missouri, Caesars would be paid for at least 3 possible licenses, one for each gambling establishment it handles. Instead, Caesars just has one. In states with the license-per-property model, business can either open extra in-house books or, more commonly, farm out the license to a competitor that pays an accompanying fee in exchange.

FanDuel and DraftKings, which have approximately two-thirds of U.S. nationwide sports betting deal with market share, might potentially have an upper hand on their competitors by earning the pair of untethered licenses. It stays to be seen which two books will earn these slots, but the language around the tally measure would seem to favor the 2 nationwide market leaders.

Polling earlier in the year revealed the "yes" vote with a small lead. Support efforts were boosted by tens of millions invested by DraftKings and FanDuel.

A series of television and radio ads concentrated on the revenue legal sportsbooks would produce for Missouri public education. Opponents, moneyed largely by Caesars, argued the fans' advertisements were misleading and the tens of countless forecasted dollars raised would have a negligible effect in a state that currently spends billions on education annually.