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Traffic generation is the next step in the procedure. If you have a lead capture funnel then you've to drive people to it funnel. You can use free and paid generating the traffic methods because both versions have there own advantages and drawbacks. You should start with the free methods like social media marketing and article marketing until the revenue used to cover the paid methods like PPC and banner Pay Per click advertising marketing.
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Of course this should be Step 1 to starting a start up business online. , however, if you are serious about starting a home business then this is how much be your most important step!